Societies use this strategy as well.
Conventionalists are society's standard gene load out - the tried and the true. Even Romantic Conventionalists, who oppose the prevailing the culture, are part of the standard genetic material. Because they pull directly against the tide of the society they prevent accelerating groupthink. They anchor the society against drift.
Fundamentalists are the novel genetic material. Their commitment to their ideas, rather than to society itself, means that they are forever moving in a completely independent direction. Sometimes they can be a cancer, like the thinkers who produced eugenics. Sometimes they can provide the adaptation that takes the society in a new evolutionary direction, as did the men who dreamed of a purer democracy, without royalty. Most often they are interesting, but harmless, with no strong effect on anyone but themselves (let me again refer you to Eric Falkenstein's brilliant post on how unusual ideas are one of the penalties of being intelligent).